Netflix Launches Partnership with Gold House to Promote API Content

Netflix will be doing its part to promote Asian and Pacific Islander content on the streaming service.

The company just announced the new Netflix Gold initiative, which is a partnership with the nonprofit Gold House. The partnership was created to “promote all of its API content, including films, series, documentaries and stand-up specials,” according to THR.

Netflix Gold kicks off with the premiere party for Never Have I Ever season two on Tuesday (July 13) and some of the upcoming shows that will be featured include Sandra Oh‘s The Chair and Marie Kondo‘s Sparkling Joy.

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Netflix head of global TV Bela Bajaria said in a statement, “Growing up, I didn’t see girls who looked like me in the TV shows I loved. A show like Never Have I Ever – with API creators and artists onscreen and behind the scenes – is still too rare and something I’m proud to celebrate. I’m thankful to Gold House for their partnership to make sure that the API community has an opportunity to continue to see even more of ourselves, our families, our language and our stories on Netflix.”

Gold House president and co-founder Bing Chen said in a statement, “Gold House is committed to amplifying and unifying our multicultural communities – not just by righting systemic wrongs but by projecting new, affirming portrayals of the world we deserve. We are proud to partner with Netflix, a long-standing pioneer of inclusive, affirming storytellers and stories, to celebrate diverse API stories that have the power to inspire much-needed change.”

Get all the details about the second season of Never Have I Ever!