Jennifer Lopez & Shakira's Super Bowl 2020 Salaries Revealed & It's Shocking!

Jennifer Lopez and Shakira are actually NOT being paid to perform at the 2020 Super Bowl Halftime Show, despite commanding huge paydays when performing at other venues.

The reason? Super Bowl halftime show artists generally forego payments in exchange for the immense publicity that comes with performing for the biggest TV night of the year with viewership numbers reaching over 100 million.

“They are willing to perform for free and even subsidize the production costs through their record label or concert promoters because of this incredible exposure,” Marc Ganis, president of consulting firm Sportscorp, told Forbes. “Even the biggest names need to continually promote themselves. The Super Bowl halftime show is the single biggest promotional vehicle for a music star on the planet.”

Bruno Mars and Beyonce also apparently agreed to the same deal with no payment given when they performed at the halftime show.

The exposure generally causes huge surges in the artist’s Spotify streams. Justin Timberlake‘s halftime show performance, for example, saw him have a 214% spike in Spotify listens. Apparently, Stubhub traffic also jumps after the Super Bowl shows with a 50% increase seen for all halftime acts.

Here’s what we know so far about Shakira and Jennifer Lopez‘s halftime show performance.