Padma Lakshmi Calls Out Colorism In Beauty Ads Targeted at People Of Color
Padma Lakshmi is taking issue with beauty ads that are directed a people of color, which emphasize that a fair complexion is lovely, but a darker is not.
“For years I‘ve been saying that ‘Fair & Lovely’ needs to pack their fake cosmetics and GO!!” the 49-year-old author wrote on Twitter. “Anyone else out there sick and tired of being told that fair=lovely? Because I sure as hell am.”
Padma continued, “I’ve been hearing that crap since my girlhood and it did a number on my self-esteem.”
PHOTOS: Check out the latest pics of Padma Lakshmi
She also shared a clip of what the Fair and Lovely ad looks like for those who didn’t know and shows one woman recommending a product and measuring just how “fair” her skin tone is.
Watch it below:
For people who don’t know what I’m referring to, “Fair & Lovely” is a skin-lightening cream marketed to POC: pic.twitter.com/pwd93iSPEE
— Padma Lakshmi (@PadmaLakshmi) June 9, 2020