Bill Murray is bringing on the deja vu.
The 69-year-old actor reprises his role as Phil Connors in Groundhog Day in Jeep’s 2020 Super Bowl commercial, airing on Sunday (February 2).
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In the unscripted 60-second ad for the Jeep Gladiator, he relives the same day over and over, just like in the film.
“What is incredible here is that obviously we got Bill Murray to say yes to do it. This is totally a miracle. It’s the same kind of miracle having Super Bowl Sunday falling on Groundhog Day,” said exec Olivier Francois told CNBC.
“He is just a free spirit. He will just do what he wants to do just in the moment. He will be adventurous. It’s in perfect alignment with Jeep’s DNA. And like Jeep, he is a global American cultural icon.”
The ad was also filmed in Woodstock, Ill., just like the movie, and features the same locations, including an appearance by his brother, Brian Doyle-Murray, who played the city of Punxsutawney’s mayor, and Stephen Tobolowsky as “Needlenose Ned” Ryerson.
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Watch the Jeep ad…